As the fifth phase of voting unfolds in Howrah Lok Sabha Centre on May 20, a unique electoral atmosphere emerges with an innovative campaign strategy. In a local sweet shop, symbols representing various political parties contesting the election, including Trinamool Congress, BJP, Congress, and CPI(M), have been creatively printed on sweets.
This novel approach has garnered significant attention, with party workers and locals alike drawn to the shop to purchase these symbol-adorned sweets. The shopkeeper, emphasizing the spirit of celebration in the electoral process, contends that such initiatives foster a sense of festivity and unity, steering away from bitterness typically associated with political discourse.